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for “your usage“

In this series of images I wanted to take on an everyday situation with a different solution; an Ad Campaign for a brand new digital camera, that’s something we see every day. They’re everywhere, Canon, Sony, Nikon; and something I noticed is that they usually follow the same format, they show an image of the camera, the name, resolution, mega pixels and sometimes a picture supposedly taken with that camera.


Well my take on it was to focus on who can use it, these are 5 of what could be a never ending series of posters advertising this camera, there’s only one thing missing, a brand, there’s none at the moment for copyright issues, but the composition is ready to implement.


What I’m trying to communicate is either you are a fashion photographer, an automotive photographer, hobbyist or any other use for the camera you might think of, this is the one for you. Need the specs, ask your local camera shop, because I don’t know you, but even when I see the specs on something I wanna buy on an ad poster, I always ask at the store before I buy it.


Here are some examples of how this campaign would look like [click on the images below to reveal each proposal.]

colour+

This experimental was initiated with the idea of visually presenting the quality that colour adds to design, and how just a slight change in color intensity can change the perception of an image. I love playing with typography and text in my design projects; and Pierre Bonnard’s words: “Colour does not add a pleasant quality to design, it reinforces it.” fitted perfectly with my idea.


Take a quick look and see where your eyes go.





Note how the centre of attention are the coloured areas, even though black has a greater value than magenta. Now, look at the next image.

See how it goes from the magenta to the black areas.


This next image is an iteration of the same idea, I just made the difference more obvious, the background goes being the most noticeable part of the piece to be just a background.

inspiration journal

I chose reminiscent as the name of this series of posts because it is indeed a reminder of my past year in Vancouver. I personally believe that reflects my growth from a person to a designer. It also reminds if my time before art school, when my close-to-nothing design knowledge guided my designs through some really fascinating experiments, that I will share with you in the next couple of days.


This is a series called “Inspiration Journal” because that was actually the name of the project, in which we had to choose three things, persons or situations that inspired us.